With the acceleration of the construction of new countryside and the acceleration of urbanization, the improvement of rural economic level and the gradual increase of high-income rural areas, the bathing habits of the rural population are also rapidly changing to the urban population, and the demand for hot water is increasing. The water heater township market will certainly be enlarged. Air energy water heaters are more energy-efficient, environmentally friendly, comfortable and safer than traditional water heaters, and conform to the needs of the current potential market and the future development trend of China's rural areas. Air energy water heater production and operation companies must make various preparations, forward-looking strategic vision and positive attitude to deal with the new rural market that will gradually appear and enlarge in the future. Develop air energy water heater products suitable for the rural market and formulate corresponding sales strategies for the rural market.
However, it generally follows the development routine of emerging products: merchants vigorously propagate through multiple channels, then are accepted and recognized by urban residents with highly developed information dissemination, and finally gradually penetrate into the rural market. But the air-energy water heater, an emerging environmentally friendly and energy-saving product, does not follow the traditional routine.
Why choose the countryside to encircle the city? This is closely related to the development and current situation of the new countryside and the advantages of air energy water heaters.
　　Economic Development
　　 As a high-tech new energy product, the high production cost of air energy water heater determines that the price of air energy water heater is higher than that of traditional water heaters. Price factors and restrictions on the use of tap water make it seldom available in rural markets. Therefore, in the early days, many air-energy heat pump manufacturers focused on the mid-to-high-end market.
However, with the acceleration of the construction of new rural areas, many rural areas have undergone earth-shaking changes, and people's consumption levels have also increased. For air-energy water heaters, many people have expressed a strong favor, and air-energy water heaters are gradually entering the new countryside.
　　Current situation in rural areas
　　The economy is developing rapidly, and the transportation is increasingly developed. More and more young and middle-aged people in rural areas have begun to leave their homes, rushing to the big cities for better development, leaving young children and elderly people at home. The safety of the elderly and children at home is the most worry for those who are away from home. Although air-energy water heaters cannot provide 24-hour protection, they can contribute to the safety of the family’s bathing.
The product defects of traditional water heaters and the increased bathing safety of left-behind children and the elderly in rural areas opened the door for air energy water heaters to enter the rural market.
　　Own advantages
　　 With the construction of new countryside and the process of urbanization, high-rise and multi-storey buildings have appeared in rural towns and villages in some developed areas of our country. The knowledge level and awareness of the rural population is relatively poor, and the installation of various solar water heaters in these buildings has difficulties and potential safety hazards. In this context, air energy water heaters, which are suitable for installation in high-rise buildings and have little effect on the overall image of the building after installation, have begun to show potential markets in emerging rural areas and towns.
Since the development of the air energy industry, companies have continuously increased their investment in talents, product research and development efforts have gradually increased, and technology has become more and more mature. The maturity of technology directly leads to the reduction of the manufacturing cost of air energy products. The price is close to the people so that it occupies an increasing market share in the rural water heater market. At the same time as the price drops, the design of the air-energy water heater is more and more in line with the aesthetics of modern people.